Speaking in a Company's voice

Considerations

Goal: What’s your (business) goal? What are you trying to achieve?

                Trying to show Razer’s recently inclusiveness to femininity with their products by including a quartz collection.

Situation: The situation I am writing for is this. List any key factors if needed: Many women and feminine people in general have felt left out by the brand in the past and Razer is trying to resolve the situation and become a brand for gamers, all gamers, rather than a specific niche of angsty male gamers.  

Audience

My Priority Public(s) is... Add any key info about them available to you: Women and feminine gamers who are often shamed within hyper-macho dominated communities. Gate-keeping is still a problem in “nerd culture” and inclusivity needs to be fought for. Both men and women often have to denounce femininity to be accepted.

So what? How does your idea relate to your reader? [Start this sentence with because…] Because an unfortunately many people have faced harassment at the end of hyper-masculinity due to gaming culture at some point, some even non-gamers. 

Objective: My primary objective(s) – what I want to achieve with this piece is/are: To show Razer’s humor and progressiveness while maintaining their edgy and technologically forward image.

Key Messages: Main points I need to convey in this message to my audience (list in brief, bullet points):

·         New availability of pink products from a traditionally black item line

·         Expanded products targeted towards women

·         Pink products are the same price as non-pink (no pink tax)

·         Pink products have the same specs as non-pink

·         Naming scheme fits perfectly with other collections.

·         Collection is treated equally to the Mercury collection (white)

Key data points that support my argument are: (simply list them): Quartz line, outreach against harassment, call outs, no price increase or quality fall with the more feminine products.

Keywords (Based on my SEO research, I will be using the following keywords). Only needed for Social Media Release

Razer, Quartz, Collection, Feminism, Gaming, Equality, Pink, Girl, Gamers.

Medium: The medium of communication for this piece is my blog and any important implications are: that it needs to be more informational and in-depth compared to typical social media posts.

Tired of gamer headphones coming in black or black? Then on the rare occasions you find some playful designs, the moment you try the device, the plastic is cheap and general quality of hardware is terrible. There is no longer a need to compromise style for quality.

 Make a statement with Razer's new Quartz collection! Razer has had a full release of products in bright and bold pink! Now you can enjoy the beautifully clear sound of Razer Kraken's headphones in a new princess approved color-scheme.

Pink not your thing?

Join the elite and unleash your inner minimalist style with Razer's all-white Mercury collection! A full product-line release in steely ice-white.