Two viewpoints of an article

https://www.washingtonpost.com/transportation/2020/02/25/delays-metros-red-line-after-train-struck-person/

Person struck by Metro train near Rockville stop

A person was struck Tuesday morning by a Metro train near the Rockville station.

The incident happened just after 5 a.m. and caused several hours of train delays. Some passengers were kept on the train for a while for their safety, Metro officials said.

Metro Passengers Delayed by Entitlement Again

On Tuesday at 5 a.m. Metro trains were halted as a pedestrian illegally broke through fences blocking off Metro-owned property in a non-crossing zone.

Trains were delayed several hours with passengers held in the cars as the man was recovered from underneath the metro car. Similar incidents have occurred at least once a month since December.

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While the original seemed to focus on the humans who were struck by the trains as a result of their own actions of trying to cross active metro lines because they for some reason or another don’t want to go around. This is not only dangerous for the individuals crossing, if the metro was derailed from the impact somehow, the whole car could be at risk.

Humankind Finally Flies

The Wright brothers achieve the impossible. For the first time in known history man achieves the ability of flight. On December 17, 1903, Orville Wright piloted the first engine powered airplane over a Kitty Hawk Beach in North Carolina.

"I found the control of the front rudder quite difficult on account of its being balanced too near the center and thus had a tendency to turn itself when started so that the rudder was turned too far on one side and then too far on the other. As a result the machine would rise suddenly to about 10 ft. and then as suddenly, on turning the rudder, dart for the ground," said Orville Wright.

The first flight lasted less than 15 seconds, but the machine powered aircraft flew over a span of 120 feet. However, a subsequent slight piloted by Wilbur lasted 59 seconds and flew over 852 feet, a record breaking distance of a man-made aircraft. A strong gust of natural wind aided Wilbur on the distance he was able to achieve on the third trial. 

With the aid of the station men present they were able to physically carry the machine back to the starting point for each new test. By the fourth test, Wilbur was able to travel between 3-4 hundred feet with much better control than the previous tests. The tests continued in this manner until the aircraft reached 8 hundred feet and suddenly crashed into the sand. Some of the staring mechanisms suffered damage, but the mainframe was largely unharmed.

Speaking in a Company's voice

Considerations

Goal: What’s your (business) goal? What are you trying to achieve?

                Trying to show Razer’s recently inclusiveness to femininity with their products by including a quartz collection.

Situation: The situation I am writing for is this. List any key factors if needed: Many women and feminine people in general have felt left out by the brand in the past and Razer is trying to resolve the situation and become a brand for gamers, all gamers, rather than a specific niche of angsty male gamers.  

Audience

My Priority Public(s) is... Add any key info about them available to you: Women and feminine gamers who are often shamed within hyper-macho dominated communities. Gate-keeping is still a problem in “nerd culture” and inclusivity needs to be fought for. Both men and women often have to denounce femininity to be accepted.

So what? How does your idea relate to your reader? [Start this sentence with because…] Because an unfortunately many people have faced harassment at the end of hyper-masculinity due to gaming culture at some point, some even non-gamers. 

Objective: My primary objective(s) – what I want to achieve with this piece is/are: To show Razer’s humor and progressiveness while maintaining their edgy and technologically forward image.

Key Messages: Main points I need to convey in this message to my audience (list in brief, bullet points):

·         New availability of pink products from a traditionally black item line

·         Expanded products targeted towards women

·         Pink products are the same price as non-pink (no pink tax)

·         Pink products have the same specs as non-pink

·         Naming scheme fits perfectly with other collections.

·         Collection is treated equally to the Mercury collection (white)

Key data points that support my argument are: (simply list them): Quartz line, outreach against harassment, call outs, no price increase or quality fall with the more feminine products.

Keywords (Based on my SEO research, I will be using the following keywords). Only needed for Social Media Release

Razer, Quartz, Collection, Feminism, Gaming, Equality, Pink, Girl, Gamers.

Medium: The medium of communication for this piece is my blog and any important implications are: that it needs to be more informational and in-depth compared to typical social media posts.

Tired of gamer headphones coming in black or black? Then on the rare occasions you find some playful designs, the moment you try the device, the plastic is cheap and general quality of hardware is terrible. There is no longer a need to compromise style for quality.

 Make a statement with Razer's new Quartz collection! Razer has had a full release of products in bright and bold pink! Now you can enjoy the beautifully clear sound of Razer Kraken's headphones in a new princess approved color-scheme.

Pink not your thing?

Join the elite and unleash your inner minimalist style with Razer's all-white Mercury collection! A full product-line release in steely ice-white.